Resume
Experience
2018 - Present
VITALITY MARKETING LEAD
Saludsa Vitality
Quito - Ecuador
Previous Role: Vitality Marketing Coordinator
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Responsible for 360° marketing campaigns to drive user engagement with the Vitality App achieving a result of 108% goal accomplishment in year 1. Halfway through year 4, we are at 92% goal accomplishment.
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Led the launch of an online gym during the Covid-19 pandemic. Results: 567 unique visitors, over 2000 gym classes views a week, 6% increase in app engagement after the first month. After 6 months we have increased unique visitors by 270%.
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Responsible for training salesforce and ensuring that they become brand ambassadors of the Vitality programme in Ecuador.
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Managed marketing activities for the Vitality launch in Ecuador which included PR, 360 marketing campaign, launch event, and negotiations with top world athletes.
2015 - 2018
DIGITAL MARKETING STRATEGIST
LatAm Autos
Quito - Ecuador
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Led digital marketing strategies for the 6 countries where LatAm Autos had operations including Mexico & Ecuador.
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Spearheaded growth hacking initiatives to generate leads for top automotive brands in Latin America such as GM, Nissan, Kia; increasing lead generation efforts by 16%.
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Led the content creation and inbound strategies increasing organic leads by 7%.
2013
MARKETING COORDINATOR
Alexxia Pharma
Quito - Ecuador
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Responsible for market research and marketing campaigns for new products in the Alexxia Pharma brand portfolio.
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Data analysis to understand market trends as well as competitor performance and market share.
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Developed a strategic marketing & communication plan to create brand awareness of new products and increase sales.
2013
CEMS STUDENT CONSULTANT
TCuir
Paris - France
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Performed an industry evaluation, opportunity analysis, competitor benchmarking, and growth plan.
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Developed a business plan indicating the strategies to be followed in the short-term and in the long term.
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Identified potential customers in 3 different industries through market research and market analysis.
2011 - 2012
FINANCE INTERNSHIP
Hilton Buenavista Toledo
Toledo - Spain
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Stock, inventory, and tax control by using the software: Materials Control – Micros Fidelio.
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Price negotiations with the different suppliers.
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Reconciliation and posting of invoices using the software: Navision (accounting).
Languages
ENGLISH
Fluent
SPANISH
Fluent
ITALIAN
Fluent
GERMAN
Intermediate
Professional SKILLS
MARKETING STRATEGY
CONTENT
CREATION
MARKETING
CAMPAIGNS
NEGOTIATION
SPORTS
MARKETING
TEAM WORK
ANALYSIS
BRANDING