Resume
Experience
2018 - Present
VITALITY MARKETING LEAD
Saludsa Vitality
Quito - Ecuador
Previous Role: Vitality Marketing Coordinator
-
Lead the marketing strategy for Vitality, managing the end-to-end funnel from registration to quality engagement, with a strong focus on adoption, sustained usage, and measurable business impact.
-
Drive data-driven marketing initiatives across all funnel stages, delivering 108% of the engagement target in the first year and achieving a 43% take-up by December 2025.
-
Work transversally with sales, product, and operations to embed Vitality as a core differentiator, support sales enablement, and contribute to the rollout of new programme initiatives.
-
Drive sustained digital engagement through initiatives such as Les Mills, reaching an average of 14,900 monthly active users with high-frequency recurrence.
-
Lead the end-to-end launch and market entry of Vitality in Ecuador, owning the go-to-market strategy, PR and media relations, launch execution, and ambassador strategy—securing Carles Puyol (former FC Barcelona captain) as programme ambassador.
2015 - 2018
DIGITAL MARKETING STRATEGIST
LatAm Autos
Quito - Ecuador
-
Led digital marketing strategies across six Latin American markets, including Mexico and Ecuador, building brand awareness for LatAm Autos and its financial products (credit and insurance).
-
Planned and executed full-funnel digital marketing initiatives to maximise impact across the entire customer journey.
-
Drove growth and demand generation initiatives for leading automotive brands such as GM, Nissan, and Kia, increasing lead generation by 16% and organic leads by 7% through content and inbound strategies.
2013
MARKETING COORDINATOR
Alexxia Pharma
Quito - Ecuador
-
Conducted market research and led marketing campaigns for new products within the Alexxia Pharma brand portfolio, supporting brand awareness and sales growth.
-
Analysed IMS data, competitor performance, and market trends to generate insights and recommendations for brand development and business decision-making.
-
Developed strategic marketing and communication plans for new product launches and identified growth opportunities, including expansion from biotechnology into new market segments.
2013
STRATEGY CONSULTANT
TCuir
Paris - France
-
Advised a French startup on the market entry and implementation strategy of an innovative material combining recycled plastics and high-quality leather in the luxury and ultra-luxury market.
-
Conducted market analysis and business planning, including industry evaluation, competitive benchmarking, customer identification across three industries, and marketing optimisation to support growth.
ā
2011 - 2012
FINANCE INTERNSHIP
Hilton Buenavista Toledo
Toledo - Spain
-
Stock, inventory, and tax control by using the software: Materials Control – Micros Fidelio.
ā
-
Price negotiations with the different suppliers.
ā
-
Reconciliation and posting of invoices using the software: Navision (accounting).
ā
Languages
ENGLISH
Fluent
SPANISH
Fluent
ITALIAN
Fluent
GERMAN
Intermediate
Professional SKILLS
STRATEGIC THINKING
DECISION MAKING
PROBLEM SOLVING
COMMUNICATION
NEGOTIATION
TEAM WORK
DATA ANALYSIS
TIME MANAGEMENT